Слайд 6

Apple II

Первым персональным компьютером, который представили Стив Джобс и Стив Возняк, был Apple I по цене 666 долларов 66 центов. В последствии был создан новый компьютер Apple II. Успех компьютеров сделал Apple ключевым игроком рынка персональных компьютеров. В Декабре 1980 г. произошла первая публичная продажа акций компании (IPO), что сделало Стива Джобса мульти-миллионером.

Слайд 7

Компьютеры AppleMacintosh

В начале 1980-х годов Джобс был одним из первых, кто увидел коммерческий потенциал управляемого мышью графического интерфейса пользователя, что привело к созданию Macintosh.

Слайд 8

Джобс передает экземпляр первого Macintosh директору немецкого музея Отто Мейру (1985)

Слайд 9

Pixar Animation Studios

Под руководством Джобса Pixar выпустила такие фильмы, как «История игрушек» и «Корпорация монстров» и др. Первоначально создавалась как разработчик высококачественного графического аппаратного обеспечения.

Слайд 10

Джобс и iMac, самый продаваемый компьютер на рынке (1999)

В 1996 году Apple объявила, что купит NeXT, тем самым вернув Джобса в компанию, которую он основал. В 1997 г. Стив Джобс становится временным исполнительным директором Apple. В 2000 г. из названия должности Джобса исчезло слово «временный»

Слайд 11

Презентация красного iMac в Сан-Франциско (1999)

Слайд 12

Первый iPod (2001)

Невероятно компактный и портативный музыкальный плеер оснащён кнопками, со встроенным FM-радио, шагомером, креплением и множеством других функций.

Слайд 13

Первый iPhone (2007)

iPhone — линейка четырёхдиапазонных мультимедийных смартфонов, разработанная корпорацией Apple. Смартфоны совмещают в себе функциональность плеера iPod, коммуникатора и интернет-планшета.

Слайд 14

Первый iPad (2010)

iPad — интернет-планшет, выпускаемый компанией Apple. Устройство было представлено на презентации в Сан-Франциско Стивом Джобсом 27 января 2010 года.

Слайд 15

24 августа 2011 года Джобс объявил о том, что он покидает пост генерального директора AppleInс., поскольку больше не может "соответствовать своим обязанностям и ожиданиям". 5 октября 2011 года Джобс скончался. Причиной смерти стала остановка дыхания, вызванная злокачественной опухолью поджелудочной железы Похороны Джобса прошли 7 октября, причем их место было оставлено в тайне. Джобс был женат. У него осталось четверо детей.

Посмотреть все слайды

Jobs is a co-founder of Apple, the man behind the astonishing success of the computer animation firm Pixar - a billionaire regarded as a visionary in the industry. Born to an Egyptian father nd an American mother in Green Bay, Wisconsin, 49 years ago, Steven Paul was adopted soon after his birth by Paul and Clara Jobs, who lived in Mountain View in Santa Clara, California.
After completing high school in California, Jobs went north to Reed College in Portland, Oregon, but dropped out after one term. Back in California, he became a regular at the Homebrew Computer Club, along with another young man, five years his senior, with his own visions of the future - Steve Wozniak.
In 1976, when Jobs was 21, he and Wozniak started their own business, the Apple Computer Company, in Job"s family garage. With a mission to produce affordable personal computers, the pair went to the market with Apple 1 shortly afterwards. A local company ordered 25 of the prototype and the pair were on their way. The almost instant success of Apple 1 and its sister Apple 2 launched them. By the age of 25 Jobs was worth $165m.
Apple was the first landmark in Job"s career but by 1985 he was on his way out after John Sculley, who had joined the company from Pepsi-Cola decided it was time to drop the pilot. Four years later Jobs returned with another computer company, NextStep, which never achieved the success of Apple but reminded people he was far from finished.
What was later hailed as Job"s second coming started with the involvement with Pixar, the animation company he bought from the Star Wars director, George Lucas, and renamed. The hit movie Toy Story instantly established it as one of the key players in Hollywwod, a success only added to with the release of Finding Nemo. Pixar made Jobs a billionairre. His triumph there also reminded people of his ability to predict the technological future. Apple asked him to return. He came back in 1997 and within a year the ailing company was once more making handsome profits.
His latest venture may turn out to be the most influential . Since the emergence of high-speed Internet the music industry has complained that it"s being brought to its knees by the pirates of downloading. The dream of hundreds of companies has been a way to harness the desire for music on the Internet and turn it into profit. Jobs believes that iTunes is the answer. But then Jobs doesn"t believe in underselling his companies. "This will go down in history as the turning point for the music industry," he told Fortune magazine at the launch of iTunes in the US. Journalists who have been following Job"s career have also seen another side of his personality when he has walked out of interviews, irritated at the time of questioning and refusing intrusions into his personal life. He is not known for his patience.
"We can"t have a heroic figure without a fatal flaw, was the assessment of David Plotikoff, writing a profile earlier this year in local paper." Jobs exudes arrogance of a certain blastfurnace intensity that people find hard to overlook. With Jobs it was never enough to say"We"re right on this and they are wrong." No, it was always "We"re right on this and they are idiots." But Plotnikoff added: " There is simply no way the Mac could have been born without that supreme confidence."
If there has been a theme to Job"s success it has been his genius for finding other geniuses and promoting their brilliance.

Steve Jobs Essay, Research Paper

Steve Jobs was born on February 25, 1955. He was soon adopted by Paul and Clara Jobs of Mountain View, CA. Steve wasn t happy at school in Mountain View so the family moved to Palo Alto, CA. Steve attended Homestead High School. His electronics teacher recalled that he was something of a loner and always had a different way of looking at things.

After school, Steve attended lectures at Hewlett Packard Electronics firm in Palo Alto, CA. There he was hired as a summer employee. Another employee at Hewlett-Packard was Steven Wozniak, a recent drop-out from the University of California, Berkeley. Woz was an engineering whiz with a passion for inventing electric gadgets. He worked on perfecting an illegal gadget called blue Box that allowed them to get free long distance calls from pay phones. Jobs helped Woz to sell a number of blue boxes.

In 1972 Steve graduated from high school and registered at Reed College in Portland, Oregon. After dropping out of Reed after one semester he hung around the campus for a year taking classes in philosophy and immersing himself in the counter culture.

In 1974, Steve Jobs took a job as a video game designer at Atari, Inc., a pioneer in electronic arcade recreation. After a few months he saved enough money to go to India where he traveled in search of spiritual enlightenment with Dan Kottke, a friend from Reed College.

In the autumn of 1974, Jobs returned to California and started attending meetings of Woz s Homebrew Computer Club. Woz like most of the clubs members, was happy with the creation of electronics. Steve wasn t nearly the engineer as Woz and persuaded him to start work on a home computer.

Woz and Jobs designed the Apple I in Steve s bedroom and built the first prototype in Steve s parents garage. Apple I was a hit. Steve sold his Volkswagen microbus and Woz sold his Hewlett-Packard scientific calculator to make enough money to build more machines. Jobs named the company Apple because of a happy summer working in an orchard in Oregon.

Jobs and Woz built the first real machine called the Apple I. They marketed it at a price of $666.00 in 1976. The Apple I was the first computer with one board. It had a built in video interface, on board ROM-which told the machine hold to load programs from an external source. Jobs and Wozniak managed $774,000.00 in sales from the Apple I. Soon after they started working on the Apple II. The Apple II supported built in circuitry allowing it to connect to a color video monitor. Jobs encouraged programmers to write code and the result was some 16,000 programs for the Apple II.

In 1977, Apple hired the most successful PR men in Silicon Valley, Regis McKenna and Nolan Bushnell. They were both very good marketers and public relation men on Apple s board of directors.

In the first seven years of Apple s existence, Steve Jobs had created a strong productive company with growth rates of over 150% a year. Then IBM muscled its way into the PC market. In two years, IBM PC s had taken over as the top selling computer in the PC industry.

Steven countered the PC movement by introducing the Macintosh. The Mac was radical, it was all driven by a mouse and had a graphical display. When the machine was introduced during the Super Bowl in 1984, Steve Jobs described it as kind of like watching a gladiator going to the arena and saying here it is. .

The commercial had a young woman athlete going into the arena chased by faceless storm troopers and hurled a sledge hammer into the image of a menacing voice. A translucent blast…then a calm cultivated speaker assured the astonished multitudes that 1984 would not be like 1984.

Jobs innovation of the gladiator was not incidental here. Throughout the development of the Mac, it has come up in projects in all it s glory. Apple exiled Steve for his work on the Mac saying it was hurting the Apple platform, not helping it. .

Steve sold over $20 million in Apple shares. He spent days along the beach, went to Europe. One day inspiration came to Steve. He wanted a company to call his own. He left Apple for good and founded NeXTStep with five key Apple employees. Jobs new ideas weren t in the hardware industry but in the software industry. He developed NeXTOS and in mid 1989 NeXT came out with a $7,000 monochrome system. It had no floppy, virtually no useful software, and a slow magneto-optical disk. In the end only 50,000 NeXTStep machines were ever built.

Jobs and a new member to NeXT, Peter Van Cuylenburg, age 44, planned on releasing NeXTStep to run on the mainstream as an operating system in the fall of 1993.

Jobs has been criticized as one of America s roughest, toughest, most intimidating bosses. Ever since Steve founded Apple computer when he was 21, the meditating computer mogul was known as the terrible infant of Silicon Valley.

Steve Jobs helped out Apple as an adviser for a few years when he was working in Pixar, a computer animation company based in California. Pixar made such movies as Toy Story and is hoping to release more.

Steve Jobs went back to Apple as an interim CEO last August. He has made many changes to the company. People that he has worked with are afraid of being Steved if they don t work hard enough; that means fired by Steve.

In conclusion, Steve Jobs who was a college dropout, experimented with drugs and Eastern religions before turning to computers, is a very strange man. He continues to lead Apple and his sub companies into the 21st century by carrying the lead in computers. Competing with Windows is hard. If anyone can do it, it s Steve.

нЕЮФБ ПДОПЗП ЮЕМПЧЕЛБ НПЦЕФ РЕТЕЧЕТОХФШ ГЕМЩК НЙТ

уФЙЧ дЦПВУ (Steve Jobs) ОЕ ВЩМ УПЪДБФЕМЕН РЕТЧПЗП РЕТУПОБМШОПЗП ЛПНРШАФЕТБ «ьРРМ», ОП ЙНЕООП ПО РТЙЧЕМ ЙДЕА Ч ЙУРПМОЕОЙЕ: ДП ЬФПЗП РЕТУПОБМШОЩК ЛПНРШАФЕТ ОБ УБНПН ДЕМЕ ОЙЛПНХ ОЕ ВЩМ ОХЦЕО, ФП, ЮФП ЕЗП ОБЮБМЙ ТБУЛХРБФШ Ч ОЕЙНПЧЕТОЩИ ЛПМЙЮЕУФЧБИ РТПУФП ОЕ ЙНЕЕФ ТБГЙПОБМШОПЗП ПВЯСУОЕОЙС… хДЙЧЙФЕМШОБС, РПТБЪЙФЕМШОБС ТЕЮШ! рТПУФП ТЕЛПНЕОДХА ЕЈ РТПЮЙФБФШ.

йФБЛ - тЕЮШ уФЙЧБ дЦПВУБ РЕТЕД ЧЩРХУЛОЙЛБНЙ CФЬОЖПТДБ

фТЙ ЙУФПТЙЙ уФЙЧБ дЦПВУБ:

"You"ve got to find what you love," Jobs says

This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I"ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That"s it. No big deal. Just three stories.

дМС НЕОС ВПМШЫБС ЮЕУФШ ВЩФШ У ЧБНЙ УЕЗПДОС ОБ ЧТХЮЕОЙЙ ДЙРМПНПЧ ПДОПЗП ЙЪ УБНЩИ МХЮЫЙИ ХОЙЧЕТУЙФЕФПЧ НЙТБ. с ОЕ ПЛБОЮЙЧБМ ЙОУФЙФХФПЧ. уЕЗПДОС С ИПЮХ ТБУУЛБЪБФШ ЧБН ФТЙ ЙУФПТЙЙ ЙЪ НПЕК ЦЙЪОЙ. й ЧУЈ. оЙЮЕЗП ЗТБОДЙПЪОПЗП. рТПУФП ФТЙ ЙУФПТЙЙ.

The first story is about connecting the dots.

рЕТЧБС ЙУФПТЙС - П УПЕДЙОЕОЙЙ ФПЮЕЛ.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

с ВТПУЙМ Reed College РПУМЕ РЕТЧЩИ 6 НЕУСГЕЧ ПВХЮЕОЙС, ОП ПУФБЧБМУС ФБН Ч ЛБЮЕУФЧЕ “ЗПУФС” ЕЭЈ ПЛПМП 18 НЕУСГЕЧ, РПЛБ ОБЛПОЕГ ОЕ ХЫЈМ. рПЮЕНХ ЦЕ С ВТПУЙМ ХЮЈВХ?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

чУЈ ОБЮБМПУШ ЕЭЈ ДП НПЕЗП ТПЦДЕОЙС. нПС ВЙПМПЗЙЮЕУЛБС НБФШ ВЩМБ НПМПДПК, ОЕЪБНХЦОЕК БУРЙТБОФЛПК Й ТЕЫЙМБ ПФДБФШ НЕОС ОБ ХУЩОПЧМЕОЙЕ. пОБ ОБУФБЙЧБМБ ОБ ФПН, ЮФПВЩ НЕОС ХУЩОПЧЙМЙ МАДЙ У ЧЩУЫЕН ПВТБЪПЧБОЙЕН, РПЬФПНХ НОЕ ВЩМП УХЦДЕОП ВЩФШ ХУЩОПЧМЈООЩН АТЙУФПН Й ЕЗП ЦЕОПК. рТБЧДБ, ЪБ НЙОХФХ ДП ФПЗП, ЛБЛ С ЧЩМЕЪ ОБ УЧЕФ, ПОЙ ТЕЫЙМЙ, ЮФП ИПФСФ ДЕЧПЮЛХ. рПЬФПНХ ЙН РПЪЧПОЙМЙ ОПЮША Й УРТПУЙМЙ: “оЕПЦЙДБООП ТПДЙМУС НБМШЮЙЛ. чЩ ИПФЙФЕ ЕЗП?”. пОЙ УЛБЪБМЙ: “лПОЕЮОП”. рПФПН НПС ВЙПМПЗЙЮЕУЛБС НБФШ ХЪОБМБ, ЮФП НПС РТЙЈНОБС НБФШ - ОЕ ЧЩРХУЛОЙГБ ЛПММЕДЦБ, Б НПК ПФЕГ ОЙЛПЗДБ ОЕ ВЩМ ЧЩРХУЛОЙЛПН ЫЛПМЩ. пОБ ПФЛБЪБМБУШ РПДРЙУБФШ ВХНБЗЙ ПВ ХУЩОПЧМЕОЙЙ. й ФПМШЛП ОЕУЛПМШЛП НЕУСГЕЧ УРХУФС ЧУЈ ЦЕ ХУФХРЙМБ, ЛПЗДБ НПЙ ТПДЙФЕМЙ РППВЕЭБМЙ ЕК, ЮФП С ПВСЪБФЕМШОП РПКДХ Ч ЛПММЕДЦ.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents" savings were being spent on my college tuition. After six months, I couldn"t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn"t interest me, and begin dropping in on the ones that looked interesting.

й 17 МЕФ УРХУФС С РПЫЈМ. оП С ОБЙЧОП ЧЩВТБМ ЛПММЕДЦ, ЛПФПТЩК ВЩМ РПЮФЙ ФБЛЙН ЦЕ ДПТПЗЙН, ЛБЛ Й уФЬОЖПТД, Й ЧУЕ ОБЛПРМЕОЙС НПЙИ ТПДЙФЕМЕК ВЩМЙ РПФТБЮЕОЩ ОБ РПДЗПФПЧЛХ Л ОЕНХ. юЕТЕЪ ЫЕУФШ НЕУСГЕЧ, С ОЕ ЧЙДЕМ УНЩУМБ НПЕЗП ПВХЮЕОЙС. с ОЕ ЪОБМ, ЮФП С ИПЮХ ДЕМБФШ Ч УЧПЕК ЦЙЪОЙ, Й ОЕ РПОЙНБМ, ЛБЛ ЛПММЕДЦ РПНПЦЕФ НОЕ ЬФП ПУПЪОБФШ. й ЧПФ, С РТПУФП ФТБФЙМ ДЕОШЗЙ ТПДЙФЕМЕК, ЛПФПТЩЕ ПОЙ ЛПРЙМЙ ЧУА ЦЙЪОШ. рПЬФПНХ С ТЕЫЙМ ВТПУЙФШ ЛПММЕДЦ Й РПЧЕТЙФШ, ЮФП ЧУЈ ВХДЕФ ИПТПЫП. с ВЩМ РПОБЮБМХ ОБРХЗБО, ОП, ПЗМСДЩЧБСУШ УЕКЮБУ ОБЪБД, РПОЙНБА, ЮФП ЬФП ВЩМП НПЙН МХЮЫЙН ТЕЫЕОЙЕН ЪБ ЧУА ЦЙЪОШ. ч ФХ НЙОХФХ, ЛПЗДБ С ВТПУЙМ ЛПММЕДЦ, С НПЗ РЕТЕУФБФШ ЗПЧПТЙФШ П ФПН, ЮФП ФТЕВХЕНЩЕ ХТПЛЙ НОЕ ОЕ ЙОФЕТЕУОЩ Й РПУЕЭБФШ ФЕ, ЛПФПТЩЕ ЛБЪБМЙУШ ЙОФЕТЕУОЩНЙ.

It wasn"t all romantic. I didn"t have a dorm room, so I slept on the floor in friends" rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

оЕ ЧУЈ ВЩМП ФБЛ ТПНБОФЙЮОП. х НЕОС ОЕ ВЩМП ЛПНОБФЩ Ч ПВЭБЗЕ, РПЬФПНХ С УРБМ ОБ РПМХ Ч ЛПНОБФБИ ДТХЪЕК, С УДБЧБМ ВХФЩМЛЙ лПМЩ РП 5 ГЕОФПЧ, ЮФПВЩ ЛХРЙФШ ЕДХ Й ИПДЙМ ЪБ 7 НЙМШ ЮЕТЕЪ ЧЕУШ ЗПТПД ЛБЦДЩК ЧПУЛТЕУОЩК ЧЕЮЕТ, ЮФПВЩ ТБЪ Ч ОЕДЕМА ОПТНБМШОП РПЕУФШ Ч ИТБНЕ ЛТЙЫОБЙФПЧ. нОЕ ПО ОТБЧЙМУС. й НОПЗП ЙЪ ФПЗП, У ЮЕН С УФБМЛЙЧБМУС, УМЕДХС УЧПЕНХ МАВПРЩФУФЧХ Й ЙОФХЙГЙЙ, ПЛБЪБМПУШ РПЪЦЕ ВЕУГЕООЩН. чПФ ЧБН РТЙНЕТ:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn"t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can"t capture, and I found it fascinating.

Reed College ЧУЕЗДБ РТЕДМБЗБМ МХЮЫЙЕ ХТПЛЙ РП ЛБММЙЗТБЖЙЙ. рП ЧУЕНХ ЛБНРХУХ ЛБЦДЩК РПУФЕТ, ЛБЦДБС НЕФЛБ ВЩМЙ ОБРЙУБОЩ ЛБММЙЗТБЖЙЮЕУЛЙН РПЮЕТЛПН ПФ ТХЛЙ. фБЛ ЛБЛ С ПФЮЙУМЙМУС Й ОЕ ВТБМ ПВЩЮОЩИ ХТПЛПЧ, С ЪБРЙУБМУС ОБ ХТПЛЙ РП ЛБММЙЗТБЖЙЙ. с ХЪОБМ П serif Й sans serif, П ТБЪОЩИ ПФУФХРБИ НЕЦДХ ЛПНВЙОБГЙСНЙ ВХЛЧ, П ФПН, ЮФП ДЕМБЕФ РТЕЛТБУОХА ФЙРПЗТБЖЙЛХ РТЕЛТБУОПК. пОБ ВЩМБ ЛТБУЙЧПК, ЙУФПТЙЮОПК, НБУФЕТУЛЙ ХФПОЮЕООПК ДП ФБЛПК УФЕРЕОЙ, ЮФП ОБХЛБ ЬФПЗП ОЕ УНПЗМБ ВЩ РПОСФШ.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it"s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

оЙЮФП ЙЪ ЬФПЗП ОЕ ЛБЪБМПУШ РПМЕЪОЩН ДМС НПЕК ЦЙЪОЙ. оП ДЕУСФШ МЕФ УРХУФС, ЛПЗДБ НЩ ТБЪТБВБФЩЧБМЙ РЕТЧЩК нБЛЙОФПЫ, ЧУЈ ЬФП РТЙЗПДЙМПУШ. й нБЛ УФБМ РЕТЧЩН ЛПНРШАФЕТПН У ЛТБУЙЧПК ФЙРПЗТБЖЙЛПК. еУМЙ ВЩ С ОЕ ЪБРЙУБМУС ОБ ФПФ ЛХТУ Ч ЛПММЕДЦЕ, Х нБЛБ ОЙЛПЗДБ ВЩ ОЕ ВЩМП ОЕУЛПМШЛП ЗБТОЙФХТ Й РТПРПТГЙПОБМШОЩИ ЫТЙЖФПЧ. оХ Б ФБЛ ЛБЛ Windows РТПУФП УДХМЙ ЬФП У нБЛБ, УЛПТЕЕ ЧУЕЗП, Х РЕТУПОБМШОЩИ ЛПНРШАФЕТПЧ ЧППВЭЕ ВЩ ЙИ ОЕ ВЩМП. еУМЙ ВЩ С ОЕ ПФЮЙУМЙМУС, С ВЩ ОЙЛПЗДБ ОЕ ЪБРЙУБМУС ОБ ФПФ ЛХТУ ЛБММЙЗТБЖЙЙ Й Х ЛПНРШАФЕТПЧ ОЕ ВЩМП ВЩ ФБЛПК ЙЪХНЙФЕМШОПК ФЙРПЗТБЖЙЛЙ, ЛБЛ УЕКЮБУ. лПОЕЮОП, ОЕМШЪС ВЩМП УПЕДЙОЙФШ ЧУЕ ФПЮЛЙ ЧПЕДЙОП ФПЗДБ, ЛПЗДБ С ВЩМ Ч ЛПММЕДЦЕ. оП ЮЕТЕЪ ДЕУСФШ МЕФ ЧУЈ УФБМП ПЮЕОШ, ПЮЕОШ СУОП.

Again, you can"t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

еЭЈ ТБЪ: ЧЩ ОЕ НПЦЕФЕ УПЕДЙОЙФШ ФПЮЛЙ, УНПФТС ЧРЕТЈД; ЧЩ НПЦЕФЕ УПЕДЙОЙФШ ЙИ ФПМШЛП ПЗМСДЩЧБСУШ Ч РТПЫМПЕ. рПЬФПНХ ЧБН РТЙДЈФУС ДПЧЕТЙФШУС ФЕН ФПЮЛБН, ЛПФПТЩЕ ЧЩ ЛБЛ-ОЙВХДШ УЧСЦЕФЕ Ч ВХДХЭЕН. чБН РТЙДЈФУС ОБ ЮФП-ФП РПМПЦЙФШУС: ОБ УЧПК ИБТБЛФЕТ, УХДШВХ, ЦЙЪОШ, ЛБТНХ - ЮФП ХЗПДОП. фБЛПК РПДИПД ОЙЛПЗДБ ОЕ РПДЧПДЙМ НЕОС Й ПО ЙЪНЕОЙМ НПА ЦЙЪОШ.

My second story is about love and loss.

нПС ЧФПТБС ЙУФПТЙС - П МАВЧЙ Й РПФЕТЕ.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

нОЕ РПЧЕЪМП - С ОБЫЈМ ФП, ЮФП С МАВМА РП ЦЙЪОЙ ДЕМБФШ ДПЧПМШОП ТБОП. Woz Й С ПУОПЧБМЙ Apple Ч ЗБТБЦЕ НПЙИ ТПДЙФЕМЕК, ЛПЗДБ НОЕ ВЩМП 20. нЩ ХУЙМЕООП ФТХДЙМЙУШ, Й ЮЕТЕЪ ДЕУСФШ МЕФ Apple ЧЩТПУМБ ЙЪ ДЧХИ ЮЕМПЧЕЛ Ч ЗБТБЦЕ ДП $2-НЙММЙБТДОПК ЛПНРБОЙЙ У 4000 ТБВПФОЙЛПЧ. нЩ ЧЩРХУФЙМЙ ОБЫЕ УБНПЕ МХЮЫЕЕ УПЪДБОЙЕ - нБЛЙОФПЫ - ЗПДПН ТБОШЫЕ Й НОЕ ФПМШЛП-ФПМШЛП ЙУРПМОЙМПУШ 30. й РПФПН НЕОС ХЧПМЙМЙ. лБЛ ЧБУ НПЗХФ ХЧПМЙФШ ЙЪ ЛПНРБОЙЙ, ЛПФПТХА ЧЩ ПУОПЧБМЙ? оХ, РП НЕТЕ ТПУФБ Apple НЩ ОБОЙНБМЙ ФБМБОФМЙЧЩИ МАДЕК, ЮФПВЩ РПНПЗБФШ НОЕ ХРТБЧМСФШ ЛПНРБОЙЕК Й Ч РЕТЧЩЕ РСФШ МЕФ ЧУЈ ЫМП ИПТПЫП. оП РПФПН ОБЫЕ ЧЙДЕОЙЕ ВХДХЭЕЗП УФБМП ТБУИПДЙФШУС Й НЩ Ч ЛПОЕЮОПН УЮЈФЕ РПУУПТЙМЙУШ. уПЧЕФ ДЙТЕЛФПТПЧ РЕТЕЫЈМ ОБ ЕЗП УФПТПОХ. рПЬФПНХ Ч 30 МЕФ С ВЩМ ХЧПМЕО. рТЙЮЈН РХВМЙЮОП. фП, ЮФП ВЩМП УНЩУМПН ЧУЕК НПЕК ЧЪТПУМПК ЦЙЪОЙ, РТПРБМП.

I really didn"t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

с ОЕ ЪОБМ, ЮЕЗП ДЕМБФШ ОЕУЛПМШЛП НЕУСГЕЧ. с ЮХЧУФЧПЧБМ, ЮФП С РПДЧЈМ РТПЫМПЕ РПЛПМЕОЙЕ РТЕДРТЙОЙНБФЕМЕК - ЮФП С ХТПОЙМ ЬУФБЖЕФОХА РБМПЮЛХ, ЛПЗДБ НОЕ ЕЈ РЕТЕДБЧБМЙ. с ЧУФТЕЮБМУС У David Packard Й Bob Noyce Й РЩФБМУС ЙЪЧЙОЙФШУС ЪБ ФП, ЮФП ОБФЧПТЙМ. ьФП ВЩМП РХВМЙЮОЩН РТПЧБМПН Й С ДБЦЕ ДХНБМ П ФПН, ЮФПВЩ ХВЕЦБФШ ЛХДБ РПДБМШЫЕ. оП ЮФП-ФП НЕДМЕООП УФБМП РТПСУОСФШУС ЧП НОЕ - С ЧУЈ ЕЭЈ МАВЙМ ФП, ЮФП ДЕМБМ. иПД УПВЩФЙК Ч Apple МЙЫШ УМЕЗЛБ ЧУЈ ЙЪНЕОЙМ. с ВЩМ ПФЧЕТЗОХФ, ОП С МАВЙМ. й, Ч ЛПОГЕ ЛПОГПЧ, С ТЕЫЙМ ОБЮБФШ ЧУЈ УОБЮБМБ.

I didn"t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

фПЗДБ С ЬФПЗП ОЕ РПОЙНБМ, ОП ПЛБЪБМПУШ, ЮФП ХЧПМШОЕОЙЕ У Apple ВЩМП МХЮЫЙН, ЮФП НПЗМП ВЩМП РТПЙЪПКФЙ УП НОПК. вТЕНС ХУРЕЫОПЗП ЮЕМПЧЕЛБ УНЕОЙМПУШ МЕЗЛПНЩУМЙЕН ОБЮЙОБАЭЕЗП, НЕОЕЕ ХЧЕТЕООПЗП Ч ЮЈН-МЙВП. с ПУЧПВПДЙМУС Й ЧПЫЈМ Ч ПДЙО ЙЪ УБНЩИ ЛТЕБФЙЧОЩИ РЕТЙПДПЧ УЧПЕК ЦЙЪОЙ.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple"s current renaissance. And Laurene and I have a wonderful family together.

ч ФЕЮЕОЙЙ УМЕДХАЭЙИ РСФЙ МЕФ С ПУОПЧБМ ЛПНРБОЙА NeXT, ДТХЗХА ЛПНРБОЙА, ОБЪЧБООХА, Pixar Й ЧМАВЙМУС Ч ХДЙЧЙФЕМШОХА ЦЕОЭЙОХ, ЛПФПТБС УФБМБ НПЕК ЦЕОПК. Pixar УПЪДБМ УБНЩК РЕТЧЩК ЛПНРШАФЕТОЩК БОЙНБГЙПООЩК ЖЙМШН, Toy Story, Й СЧМСЕФУС ФЕРЕТШ УБНПК ХУРЕЫОПК БОЙНБГЙПООПК УФХДЙЕК Ч НЙТЕ. ч ИПДЕ РПТБЪЙФЕМШОЩИ УПВЩФЙК, Apple ЛХРЙМБ NeXT, С ЧЕТОХМУС Ч Apple, Й ФЕИОПМПЗЙС, ТБЪТБВПФБООБС Ч NeXT УФБМБ УЕТДГЕН ОЩОЕЫОЕЗП ЧПЪТПЦДЕОЙС Apple. б Laurene Й С УФБМЙ ЪБНЕЮБФЕМШОПК УЕНШЈК.

I"m pretty sure none of this would have happened if I hadn"t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don"t lose faith. I"m convinced that the only thing that kept me going was that I loved what I did. You"ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven"t found it yet, keep looking. Don"t settle. As with all matters of the heart, you"ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don"t settle.

с ХЧЕТЕО, ЮФП ОЙЮЕЗП ЙЪ ЬФПЗП ОЕ УМХЮЙМПУШ ВЩ, ЕУМЙ ВЩ НЕОС ОЕ ХЧПМЙМЙ ЙЪ Apple. мЕЛБТУФЧП ВЩМП ЗПТШЛЙН, ОП РБГЙЕОФХ ПОП РПНПЗМП. йОПЗДБ ЦЙЪОШ ВШЈФ ЧБУ РП ВБЫЛЕ ЛЙТРЙЮПН. оЕ ФЕТСКФЕ ЧЕТЩ. с ХВЕЦДЈО, ЮФП ЕДЙОУФЧЕООБС ЧЕЭШ, ЛПФПТБС РПНПЗМБ НОЕ РТПДПМЦБФШ ДЕМП ВЩМБ ФП, ЮФП С МАВЙМ УЧПЈ ДЕМП. чБН ОБДП ОБКФЙ ФП, ЮФП ЧЩ МАВЙФЕ. й ЬФП ФБЛ ЦЕ ЧЕТОП ДМС ТБВПФЩ, ЛБЛ Й ДМС ПФОПЫЕОЙК. чБЫБ ТБВПФБ ЪБРПМОЙФ ВПМШЫХА ЮБУФШ ЦЙЪОЙ Й ЕДЙОУФЧЕООЩК УРПУПВ ВЩФШ РПМОПУФША ДПЧПМШОЩН - ДЕМБФШ ФП, ЮФП РП-ЧБЫЕНХ СЧМСЕФУС ЧЕМЙЛЙН ДЕМПН. й ЕДЙОУФЧЕООЩК УРПУПВ ДЕМБФШ ЧЕМЙЛЙЕ ДЕМБ - МАВЙФШ ФП, ЮФП ЧЩ ДЕМБЕФЕ. еУМЙ ЧЩ ЕЭЈ ОЕ ОБЫМЙ УЧПЕЗП ДЕМБ, ЙЭЙФЕ. оЕ ПУФБОБЧМЙЧБКФЕУШ. лБЛ ЬФП ВЩЧБЕФ УП ЧУЕНЙ УЕТДЕЮОЩНЙ ДЕМБНЙ, ЧЩ ХЪОБЕФЕ, ЛПЗДБ ОБКДЈФЕ. й, ЛБЛ МАВЩЕ ИПТПЫЙЕ ПФОПЫЕОЙС, ПОЙ УФБОПЧСФУС МХЮЫЕ Й МХЮЫЕ У ЗПДБНЙ. рПЬФПНХ ЙЭЙФЕ, РПЛБ ОЕ ОБКДЈФЕ. оЕ ПУФБОБЧМЙЧБКФЕУШ.

My third story is about death.

нПС ФТЕФШС ЙУФПТЙС - РТП УНЕТФШ.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you"ll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

лПЗДБ НОЕ ВЩМП 17, С РТПЮЙФБМ ГЙФБФХ - ЮФП-ФП ЧТПДЕ ЬФПЗП: “еУМЙ ЧЩ ЦЙЧЈФЕ ЛБЦДЩК ДЕОШ ФБЛ, ЛБЛ ВХДФП ПО РПУМЕДОЙК, ЛПЗДБ-ОЙВХДШ ЧЩ ПЛБЦЕФЕУШ РТБЧЩ.” гЙФБФБ РТПЙЪЧЕМБ ОБ НЕОС ЧРЕЮБФМЕОЙЕ Й У ФЕИ РПТ, ХЦЕ 33 ЗПДБ, С УНПФТА Ч ЪЕТЛБМП ЛБЦДЩК ДЕОШ Й УРТБЫЙЧБА УЕВС: “еУМЙ ВЩ УЕЗПДОСЫОЙК ДЕОШ ВЩМ РПУМЕДОЙН Ч НПЕК ЦЙЪОЙ, ЪБИПФЕМ МЙ ВЩ С ДЕМБФШ ФП, ЮФП УПВЙТБАУШ УДЕМБФШ УЕЗПДОС?”. й ЛБЛ ФПМШЛП ПФЧЕФПН ВЩМП “оЕФ” ОБ РТПФСЦЕОЙЙ ОЕУЛПМШЛЙИ ДОЕК РПДТСД, С РПОЙНБМ, ЮФП ОБДП ЮФП-ФП НЕОСФШ.

Remembering that I"ll be dead soon is the most important tool I"ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

рБНСФШ П ФПН, ЮФП С УЛПТП ХНТХ - УБНЩК ЧБЦОЩК ЙОУФТХНЕОФ, ЛПФПТЩК РПНПЗБЕФ НОЕ РТЙОЙНБФШ УМПЦОЩЕ ТЕЫЕОЙС Ч НПЕК ЦЙЪОЙ. рПФПНХ ЮФП ЧУЈ ПУФБМШОПЕ - ЮХЦПЕ НОЕОЙЕ, ЧУС ЬФБ ЗПТДПУФШ, ЧУС ЬФБ ВПСЪОШ УНХЭЕОЙС ЙМЙ РТПЧБМБ - ЧУЕ ЬФЙ ЧЕЭЙ РБДБАФ РТЕД МЙГПН УНЕТФЙ, ПУФБЧМСС МЙЫШ ФП, ЮФП ДЕКУФЧЙФЕМШОП ЧБЦОП. рБНСФШ П УНЕТФЙ - МХЮЫЙК УРПУПВ ЙЪВЕЦБФШ НЩУМЕК П ФПН, ЮФП Х ЧБН ЕУФШ ЮФП ФЕТСФШ. чЩ ХЦЕ ЗПМЩК. х ЧБУ ВПМШЫЕ ОЕФ РТЙЮЙО ОЕ ЙДФЙ ОБ ЪПЧ УЧПЕЗП УЕТДГБ.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn"t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor"s code for prepare to die. It means to try to tell your kids everything you thought you"d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

пЛПМП ЗПДБ ОБЪБД НОЕ РПУФБЧЙМЙ ДЙБЗОПЪ: ТБЛ. нОЕ РТЙЫЈМ УЛБО Ч 7:30 ХФТБ Й ПО СУОП РПЛБЪЩЧБМ ПРХИПМШ Ч РПДЦЕМХДПЮОПК ЦЕМЕЪЕ. с ДБЦЕ ОЕ ЪОБМ, ЮФП ФБЛПЕ РПДЦЕМХДПЮОБС ЦЕМЕЪБ. чТБЮЙ УЛБЪБМЙ НОЕ, ЮФП ЬФПФ ФЙР ТБЛБ ОЕ ЙЪМЕЮЙН Й ЮФП НОЕ ПУФБМПУШ ЦЙФШ ОЕ ВПМШЫЕ ФТЈИ-ЫЕУФЙ НЕУСГЕЧ. нПК ДПЛФПТ РПУПЧЕФПЧБМ РПКФЙ ДПНПК Й РТЙЧЕУФЙ ДЕМБ Ч РПТСДПЛ (ЮФП Х ЧТБЮЕК ПЪОБЮБЕФ РТЙЗПФПЧЙФШУС Л УНЕТФЙ). ьФП ЪОБЮЙФ РПРЩФБФШУС УЛБЪБФШ УЧПЙН ДЕФСН ФП, ЮФП ВЩ ФЩ УЛБЪБМ ЪБ УМЕДХАЭЙЕ 10 МЕФ. ьФП ЪОБЮЙФ ХВЕДЙФШУС Ч ФПН, ЮФП ЧУЈ ВМБЗПРПМХЮОП ХУФТПЕОП, ФБЛ, ЮФПВЩ ФЧПЕК УЕНШЕ ВЩМП ОБУЛПМШЛП НПЦОП МЕЗЛП. ьФП ЪОБЮЙФ РПРТПЭБФШУС.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I"m fine now.

с ЦЙМ У ЬФЙН ДЙБЗОПЪПН ЧЕУШ ДЕОШ. рПЪЦЕ ЧЕЮЕТПН НОЕ УДЕМБМЙ ВЙПРУЙА - ЪБУХОХМЙ Ч ЗПТМП ЬОДПУЛПР, РТПМЕЪМЙ ЮЕТЕЪ ЦЕМХДПЛ Й ЛЙЫЛЙ, ЧПФЛОХМЙ ЙЗПМЛХ Ч РПДЦЕМХДПЮОХА ЦЕМЕЪХ Й ЧЪСМЙ ОЕУЛПМШЛП ЛМЕФПЛ ЙЪ ПРХИПМЙ. с ВЩМ Ч ПФЛМАЮЛЕ, ОП НПС ЦЕОБ, ЛПФПТБС ФБН ВЩМБ, УЛБЪБМБ, ЮФП ЛПЗДБ ЧТБЮЙ РПУНПФТЕМЙ ЛМЕФЛЙ РПД НЙЛТПУЛПРПН, ПОЙ УФБМЙ ЛТЙЮБФШ, РПФПНХ ЮФП Х НЕОС ПЛБЪБМБУШ ПЮЕОШ ТЕДЛБС ЖПТНБ ТБЛБ РПДЦЕМХДПЮОПК ЦЕМЕЪЩ, ЛПФПТХА НПЦОП ЧЩМЕЮЙФШ ПРЕТБГЙЕК. нОЕ УДЕМБМЙ ПРЕТБГЙА Й ФЕРЕТШ УП НОПК ЧУЈ Ч РПТСДЛЕ.

This was the closest I"ve been to facing death, and I hope it"s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

уНЕТФШ ФПЗДБ РПДПЫМБ ЛП НОЕ ВМЙЦЕ ЧУЕЗП, Й ОБДЕАУШ, ВМЙЦЕ ЧУЕЗП ЪБ ОЕУЛПМШЛП УМЕДХАЭЙИ ДЕУСФЛПЧ МЕФ. рЕТЕЦЙЧ ЬФП, С ФЕРЕТШ НПЗХ УЛБЪБФШ УМЕДХАЭЕЕ У ВПМШЫЕК ХЧЕТЕООПУФША, ЮЕН ФПЗДБ, ЛПЗДБ УНЕТФШ ВЩМБ РПМЕЪОПК, ОП ЮЙУФП ЧЩДХНБООПК ЛПОГЕРГЙЕК:

No one wants to die. Even people who want to go to heaven don"t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life"s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

оЙЛФП ОЕ ИПЮЕФ ХНЙТБФШ. дБЦЕ МАДЙ, ЛПФПТЩЕ ИПФСФ РПРБУФШ ОБ ОЕВЕУБ ОЕ ИПФСФ ХНЙТБФШ. й ЧУЈ ТБЧОП, УНЕТФШ - РХОЛФ ОБЪОБЮЕОЙС ДМС ЧУЕИ ОБУ. оЙЛФП ОЙЛПЗДБ ОЕ УНПЗ ЙЪВЕЦБФШ ЕЈ. фБЛ Й ДПМЦОП ВЩФШ, РПФПНХ ЮФП уНЕТФШ, ОБЧЕТОПЕ, УБНПЕ МХЮЫЕ ЙЪПВТЕФЕОЙЕ цЙЪОЙ. пОБ -РТЙЮЙОБ РЕТЕНЕО. пОБ ПЮЙЭБЕФ УФБТПЕ, ЮФПВЩ ПФЛТЩФШ ДПТПЗХ ОПЧПНХ. уЕКЮБУ ОПЧПЕ - ЬФП ЧЩ, ОП ЛПЗДБ-ФП (ОЕ ПЮЕОШ-ФП Й ДПМЗП ПУФБМПУШ) - ЧЩ УФБОЕФЕ УФБТЩН Й ЧБУ ПЮЙУФСФШ. рТПУФЙФЕ ЪБ ФБЛПК ДТБНБФЙЪН, ОП ЬФП РТБЧДБ.

Your time is limited, so don"t waste it living someone else"s life. Don"t be trapped by dogma — which is living with the results of other people"s thinking. Don"t let the noise of others" opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

чБЫЕ ЧТЕНС ПЗТБОЙЮЕОП, РПЬФПНХ ОЕ ФТБФШФЕ ЕЗП ОБ ЦЙЪОШ ЮЕК-ФП ЮХЦПК ЦЙЪОША. оЕ РПРБДБКФЕ Ч МПЧХЫЛХ ДПЗНЩ, ЛПФПТБС ЗПЧПТЙФ ЦЙФШ НЩУМСНЙ ДТХЗЙИ МАДЕК. оЕ РПЪЧПМСКФЕ ЫХНХ ЮХЦЙИ НОЕОЙК РЕТЕВЙФШ ЧБЫ ЧОХФТЕООЙК ЗПМПУ. й УБНПЕ ЧБЦОПЕ, ЙНЕКФЕ ИТБВТПУФШ УМЕДПЧБФШ УЧПЕНХ УЕТДГХ Й ЙОФХЙГЙЙ. пОЙ ЛБЛЙН-ФП ПВТБЪПН ХЦЕ ЪОБАФ ФП, ЛЕН ЧЩ ИПФЙФЕ УФБФШ ОБ УБНПН ДЕМЕ. чУЈ ПУФБМШОПЕ ЧФПТЙЮОП.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960"s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

лПЗДБ С ВЩМ НПМПД, С РТПЮЙФБМ ХДЙЧЙФЕМШОХА РХВМЙЛБГЙА The Whole Earth Catalog (“лБФБМПЗ ЧУЕК ъЕНМЙ”), ЛПФПТБС ВЩМБ ПДОПК ЙЪ ВЙВМЙК НПЕЗП РПЛПМЕОЙС. еЈ ОБРЙУБМ РБТЕОШ РП ЙНЕОЙ Stewart Brand, ЦЙЧХЭЙК ФХФ ОЕДБМЕЛП Ч Menlo Park. ьФП ВЩМП Ч ЛПОГЕ ЫЕУФЙДЕУСФЩИ, ДП РЕТУПОБМШОЩИ ЛПНРШАФЕТПЧ Й ОБУФПМШОЩИ ЙЪДБФЕМШУФЧ, РПЬФПНХ ПОБ ВЩМБ УДЕМБОБ У РПНПЭША РЙЫХЭЙИ НБЫЙОПЛ, ОПЦОЙГ Й РПМБТПЙДПЧ. юФП-ФП ЧТПДЕ Google Ч ВХНБЦОПК ЖПТНЕ, 35 МЕФ ДП Google. рХВМЙЛБГЙС ВЩМБ ЙДЕБМЙУФЙЮЕУЛПК Й РЕТЕРПМОЕООПК ВПМШЫЙНЙ ЙДЕСНЙ.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

teward Й ЕЗП ЛПНБОДБ УДЕМБМЙ ОЕУЛПМШЛП ЧЩРХУЛПЧ The Whole Earth Catalog Й, Ч ЛПОГЕ ЛПОГПЧ, ЙЪДБМЙ ЖЙОБМШОЩК ОПНЕТ. ьФП ВЩМП Ч УЕТЕДЙОЕ 70-И Й С ВЩМ ЧБЫЕЗП ЧПЪТБУФБ. оБ РПУМЕДОЕК УФТБОЙГЕ ПВМПЦЛЙ ВЩМБ ЖПФПЗТБЖЙС ДПТПЗЙ ТБООЙН ХФТПН, ФЙРБ ФПК, ОБ ЛПФПТПК ЧЩ, НПЦЕФ ВЩФШ, МПЧЙМЙ НБЫЙОЩ, ЕУМЙ МАВЙМЙ РТЙЛМАЮЕОЙС. рПД ОЕК ВЩМЙ ФБЛЙЕ УМПЧБ: “пУФБЧБКФЕУШ ЗПМПДОЩНЙ. пУФБЧБКФЕУШ ВЕЪТБУУХДОЩНЙ”. ьФП ВЩМП ЙИ РТПЭБМШОПЕ РПУМБОЙЕ. пУФБЧБКФЕУШ ЗПМПДОЩНЙ. пУФБЧБКФЕУШ ВЕЪТБУУХДОЩНЙ. й С ЧУЕЗДБ ЦЕМБМ УЕВЕ ЬФПЗП. й ФЕРЕТШ, ЛПЗДБ ЧЩ ЪБЛБОЮЙЧБЕФЕ ЙОУФЙФХФ Й ОБЮЙОБЕФЕ ЪБОПЧП, С ЦЕМБА ЬФПЗП ЧБН.